GOOD AMERICAN POP OFF PINK CAMPAIGN
ROLE: ART DIRECTION + GRAPHIC DESIGN
YEAR: 2022

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Good American’s POP OFF PINK campaign celebrates the boldest color trend of the season - pink! We compiled all of our latest pink products to create a world of vibrant and playful possibilities. Shot on pink, expressed digitally on pink, the customer is welcomed into the world of pink through multichannel executions.

01 : Website Creative
02: Social Stories
03: POP OFF PINK INSTALLATION AT SAKS
04: Email Marketing

vp of brand: sarah de brun
photography: shaniqwa jarvis