Wabi Works is a brand deeply rooted in the principles of wabi-sabi, an ancient Japanese aesthetic that celebrates the beauty of imperfection and transience. For this personal project, I crafted a visual narrative that highlights the concept of "wabi"—the essence of simplicity, humility, and natural authenticity.

The brand identity, tone, and visual elements are intentionally minimalist, using organic textures, earthy tones, and natural materials to reflect the serene, imperfect beauty found in nature. Through thoughtful typography, serene compositions, and understated product photography, the goal was to evoke a sense of tranquility and timelessness, inviting customers to appreciate the understated elegance of handcrafted goods and moments.

This is a personal project driven by my curiosities. As a flexible designer, i work strategically and am constantly adapting to the creative vision of my clients. this exploratory project is a reflection of my interests, inspirations, and admiration for a minimal, simple aesthetic with a sharp attention to detail.