Good American’s Always Fits Jeans feature a one-size-fits-four design that adapts to your body’s changes. The concept for this campaign was to highlight the denim’s 100% stretch technology and reinforce that the jean will always fit no matter what you are doing.

Staying true to Good American’s mission of inclusivity, we wanted to represent different people with active skill sets. I worked with the Marketing team to cast Gracier Kramer (Gymnast), Kristina Makushenko (Underwater Dancer), Kellee Moran (Rollerblader/Model), Darielle Williams (Aerialist), and MAKO Girls (Pop Girl Group).

We shared these videos on social and goodamerican.com to champion women doing the unimaginable in Always Fits Jeans.

SOCIAL: BROOKE SASSA